Student carrying books

About the challenge


Intuit TurboTax and EVERFI have partnered with the Hispanic Heritage Foundation to empower the next generation of Latino students to take control of their finances through the #LeadingConEducación program. This program will allow high school and college students to obtain educational grants and scholarships in the amount of $2,500 to help complete their higher education.


The #LeadingConEducación program by Intuit TurboTax will help students develop the skills they need to be prepared for jobs in an innovative economy. Intuit does this through its entrepreneurship and personal finance programs which utilize products including TurboTax, Mint and QuickBooks. Through this new program, students will be equipped to succeed and overcome the fear of Tax Day forever. They will experience what it means to file their own taxes and learn more about income taxes, deductions, and much more!


We will award 40 students with a $2,500 educational grant. Scholarships or educational grants will be awarded in the form of a 529 savings plan gift card.

Be sure to complete the TurboTax Tax Simulation modules prior to submitting your essay to get all the info on taxes and how you can develop healthy financial habits. You can go through the simulation in your EVERFI Financial Literacy course or review the lessons here.